Our business is called “endless” and we are a clothing company whose main demographic is young adults (aged 12 – 24). We are aware of the current trends in the fashion industry and have projected these ideas into our products ensuring that the needs for our key demographics are met to a high standard. As a group we have discussed the most eco-friendly options surrounding the materials as well as transportation of the products as this was a key business objective for endless. As the upcoming winter season is soon approaching, endless wants to ensure our customers have a warm and cosy winter investment, which can be guaranteed by the following products: a graphic design hoodie, graphic design joggers and fluffy socks. Due to the unreliable (and unfortunate) British weather, our products will not only be appreciated greatly in the winter but all year round. After in depth discussions of appropriate pricing that can also result in profit, we have finalised prices for each of our products that is affordable and friendly, whilst ensuring a sustainable profit margin.